Houses

Is It Finally Time to Buy? The 2026 Shift

February 04, 20262 min read

It’s the news many of us have been waiting for: the relentless squeeze on the housing market is finally beginning to loosen. While we aren’t exactly back to the "good old days" of bargain-hunting, the needle is finally moving in favor of the buyer.

If you’ve been sitting on the sidelines, here is why 2026 is starting to look like the year the math finally adds up.


The 30% Rule: Why the Trend Matters

Real estate experts, including those at Zillow, generally agree on a simple benchmark for "affordability": you should spend 30% or less of your monthly income on housing. This includes your mortgage, taxes, insurance, and maintenance.

For the past few years, that number has been a pipe dream for many, with housing costs eating up a massive chunk of the average paycheck. However, recent data shows we are finally trending back toward that healthy balance. We aren’t there yet, but for the first time in years, the gap is closing.


Three Winds at the Back of Homebuyers

What’s actually driving this shift? It isn’t just one lucky break; it’s a combination of three specific economic trends:

  • Lower Mortgage Rates: Rates have eased toward their lowest levels in over three years, which directly slashes the size of your monthly check.

  • Cooler Price Growth: While prices aren’t necessarily plummeting, they’ve stopped the wild spikes of previous years. This makes the market more predictable and prevents your dream home from out-pacing your savings.

  • Rising Wages: This is the big one. Incomes are currently growing faster than home prices, which boosts your "house-buying power" even if rates stay steady.

As Mark Fleming, Chief Economist at First American, puts it:

"Affordability won’t snap back overnight, but like a ship finally catching a steady tailwind, it’s now sailing in the right direction."


Is Your City Leading the Way?

Affordability is a local game. While the national average is improving, some cities are hitting that 30% "sweet spot" much faster than others. Many markets are expected to fall back under the affordability threshold by the end of the year.

The important thing to remember is that you don't have to wait for a national headline to act. Because these trends hit different neighborhoods at different speeds, the "perfect time" might have already arrived in your specific zip code.

Bottom Line

The market is no longer working against you at every turn. For the first time in a long time, the forces of mortgage rates, home prices, and wages are aligning to help you instead of hurt you.

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